Optimum Nutrition – 100% Whey Gold Standard Protein Coffee – 5 lbs. (2.27 kg) Whey Protein Isolates are 90% pure protein by weight. They are the purest and most expensive form of whey protein that exists. That’s why they are the first ingredients you read on the 100% Whey Gold Standard label. By using Whey Protein Isolates as our primary protein source, we’re able to pack 24 grams of the purest, muscle-building protein per serving, with a lot less of the fat, cholesterol, lactose, and other stuff that you can do without. There’s no question this is the standard by which other whey proteins are measured. Beyond the Basics Packed with Whey Protein Isolates (WPI) Higher Pure Protein Percentage (24 grams of protein; over 81% protein by weight) Includes Hydro whey, strategically hydrolyzed, low molecular weight whey peptides to make protein faster acting. Contains Lactase and Aminogen digestive enzymes to enhance utilization Whey Protein Microfractions including Alpha-lactalbumin, glycomacropeptides, beta-lactoglobulin, Immunoglobulin G (LgG), Lactoferrin, Lactoperoxidase, and various growth factors. Over 4 grams of Glutamine & glutamine precursors More than 5 grams of BCAAs (Leucine, Isoleucine, and Valine) in each scoop. The True Strength of WheyWhey Protein Isolates are the purest form of whey protein that exists. Hydrowhey consists of proteins strategically broken down (hydrolyzed) into smaller pieces called peptides for faster utilization by the body. Both are costly to use, but whey protein isolates and Hydrowhey hydrolyzed whey peptides are the best whey proteins that money can buy. That’s why they’re the first few ingredients you read on the Gold Standard 100% Whey label. About Optimum Nutrition Optimum Nutrition, Inc. (ON) is a wholly owned subsidiary of Glanbia, a leading international cheese and nutritional ingredients group. ON owns and operates two brands of nutritional supplements (Optimum Nutrition and American Body Building) providing a comprehensive line of products across multiple categories. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, ON is the only sports nutrition company to manufacture items in every product category. Whether it’s nutritional bars, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all products through in-house manufacturing. Supported by Costello’s Health Distributors (Optimum Nutrition’s sister distribution company) and ABB’s nationwide direct service distribution network, customers are ensured prompt delivery and unmatched customer support. Collectively, Optimum Nutrition, American Body Building, and Costello’s Health Distributors, are the dominant force in the sports nutrition industry with the highest quality products available in health food stores, specialty stores, gyms and progressive retailers everywhere. HistoryOptimum Nutrition was founded in 1986 by brothers Tony and Michael Costello. Originally known as Costello’s Health Distributors, the entrepreneurial brothers soon recognized an opportunity in the need for significantly improved quality and innovative vision in the sports nutrition industry. The Optimum Nutrition brand was launched to satisfy both demands, and after 22 years of success reflected in great part by the ongoing best-selling status of ON Gold Standard 100% Whey, the Costello’s entered into agreement to sell the company to the international cheese and nutritional ingredients group Glanbia. Optimum Nutrition Mission StatementOptimum Nutrition strives to produce distinctive, affordable, premium-quality products while making every effort to anticipate ever-changing customer needs and meet the demands of a dynamic market with innovative products, effective support materials, and unsurpassed service. AffordabilityAs an advocate of healthy lifestyles, ON believes that every consumer should be able to purchase premium products; so they eliminate the middlemen and control the integrity of their brand throughout the entire production and distribution processes, making sure each product is not just top quality, but also among the most competitively priced in the industry. Quality CountsOptimum Nutrition’s commitment to quality is evident throughout the entire product development process. Before a single machine is turned on they carefully select vendors who supply premium raw materials. All vendors must provide a Certificate of Analysis for each raw material as a continued measure of quality. These certificates are then verified through random in-house and independent laboratory testing. Highly sophisticated equipment confirms the purity and potency of every ingredient on their labels. To further diminish any chance of physical, chemical, and microbiological contaminants, they have established and implemented their own Hazard Analysis Critical Control Point (HACCP) program. Quality assurance professionals make routine checks on all storage, blending, and production areas and conduct final inspections daily. Together, these procedures allow Optimum Nutrition to constantly deliver first-rate sports nutrition supplements under the strictest quality control standards known as current Good Manufacturing Practices (cGMPs). Customer SatisfactionFrom the beginning, Optimum Nutrition’s customers have been their number one priority. While strict quality control, lab testing, and manufacturing under tightly controlled conditions are all very important, they are all done for one reason – to bring you high quality, affordable supplements. They pride themselves on customer loyalty and are pleased to report that nearly all of their first-time customers become devoted patrons. You can be confident that from the moment a product is conceived to the moment it leaves their facility they put only the best into Optimum Nutrition so you only put the best into your body.